Hourly rate for digital marketing Non-blended rates can run anywhere from $100 an hour for a lower-level employee to $500+ an hour for a top-level digital strategist or creative talent out of New York. A Freelance Digital Marketing in your area makes on average $24 per hour, or $1. Jul 6, 2020 · Hourly rates from sales & marketing freelancers on Upwork. Paid Media Marketing. Here is one example of an hourly rate for a freelance marketing consultant: $153 per hour from James L. com, the average annual digital marketing cost ranges from AUD$50,000 to $206,000. Salary estimates based on salary survey data collected directly from employers and anonymous employees in Malaysia. Project-based rates for digital marketing allow freelancers a greater ability to forecast income than the hourly pricing model does. Ask yourself a few questions before considering your rate Aug 26, 2020 · Hourly rates, as with package rates, will vary based on the experience and background of the marketing consultant, their area of expertise, and regional factors such as the cost of living. Online Marketing - Hourly Rate - Get a free salary comparison based on job title, skills, experience and education. Let’s Start with the Data Step 4. While a Digital Marketing Manager earns $141,524 per year in Boston, MA. Since the mean (average) and median are quite close, outliers aren’t skewing the national average. Some freelance services, like full-service marketing and SEO, can command higher monthly retainers because they require ongoing work and expertise. Accurate, reliable salary and compensation comparisons for South Africa Nov 17, 2021 · There are many pricing models for digital marketing consultants, but 95% of the time, hourly rates are the way to go. 02. Base Hourly Rate (USD) 10%. Apr 15, 2025 · The average hourly pay for a Marketing Intern is $15. Accurate, reliable salary and compensation comparisons for India For example, as of March 01, 2025, the average yearly salary of Digital Marketing Manager in San Francisco, CA is $157,810 and in New York, NY, the average annual salary goes to $147,458. The average day rate for Marketing remained virtually unchanged, increasing by just £1 to £347 per day (£43 per hour). 02 per hour. Jan 9, 2025 · Marketing consultants typically use three main pricing models: hourly rate, project-based pricing, and retainer pricing. Branding Marketing Management Market Research Project Management Digital Jul 12, 2023 · According to our digital marketing pricing survey, the overall answer is that the average hourly rate for digital marketers and digital marketing firms worldwide is $148. com: $123,157 USD base salary for a digital marketing manager; Glassdoor: $92,000 USD base salary for a digital marketing manager; Payscale: $73,611 USD base salary for a digital marketing manager; Range: $66,073 to $123,157. Project Rates Apr 29, 2025 · The average digital marketing specialist gross salary in South Africa is R440,273 or an equivalent hourly rate of R212. 10 (43. Digital marketing manager salary is impacted by location, education, and experience. 40. Jun 14, 2024 · The hourly rates charged by digital marketer on Twine range from $25 to $500, with an average rate of $150 per hour. This range gives a good idea of the broad spectrum of rates, with $80 being a reference point for many in the industry. Using the same dataset, the average hourly rate for US digital marketers/firms is $167. Related: 32 High-Paying Freelance Careers How to calculate your freelance marketing rate The following are steps you can follow to calculate and set your freelance marketing rates: 1. This is the simplest pricing model and is often . Accurate, reliable salary and compensation comparisons for Australia Apr 23, 2025 · Digital Marketing - Hourly Rate - Get a free salary comparison based on job title, skills, experience and education. Virginia ranks number 31 out of 50 states nationwide for Freelance Digital Marketing salaries. 50 in 2025. Avg. Feb 12, 2020 · Australian Digital Marketing Agency Hourly, Monthly, and Annual Rates The cost of digital marketing services can vary based on the type of service required and the size of your business. Jan 25, 2024 · The hourly rates for digital marketing consultants can range from $65 to $300. SEO specialists are paid $50 to $150 an hour, while content creation varies wildly, from $16 to over $100 per hour. Content Marketing: Generally, rates hover around $80 to $200 per hour. May 13, 2024 · According to a recent report by Indeed, the average hourly rate for marketing consultants in 2025 is $65-$150+, depending on experience and specialty. 46. This means health insurance, benefits, sick leave, retirement fund contributions, the cost of finding new leads for the business, etc. 36. 76 an hour or $76,455 per year. 66 And the median is $84. eCommerce Marketing Agency Pricing Range. Plus you will have a longer time to use your pre-paid support hours. Accurate, reliable salary and compensation comparisons for United Kingdom When calculating your freelance marketing hourly rate, that number shouldn’t just include the work you put in at the time. Value Pricing: A way of pricing a project based on the value of the service being provided. In addition, they earn an average bonus of RM2,184. Hourly Rate (AUD) 10%. Oct 8, 2024 · The national average hourly rate for digital marketing agencies is $82. 13 per hour The average digital marketing salary in the United Kingdom is £30,519 per year or £15. California, New Jersey, Washington, New York, and Oregon are the states with the highest average salaries for digital marketing specialists. Mar 23, 2022 · The fixed bid is calculated based on their expected number of work hours for a marketing project multiplied by their hourly rate. 6 Digital Marketing Agency Pricing and Hourly Rates These are the hourly rates for digital marketing agencies and consultants from the 2019 survey. How much does a Digital Marketing Assistant make? As of Apr 27, 2025, the average hourly pay for a Digital Marketing Assistant in the United States is $25. Project-Based Digital Marketing Rates. The average DIGITAL MARKETING SALARY in the Michigan, as of April 2025, is $36. 67. Hourly Pricing: A way of pricing a project based on the amount of time it will take the agency or consultancy to complete the work. Hourly Digital Marketing Rates: Most digital marketing agencies listed on Clutch charge anywhere from $25–$49/hour. Please note that the above figures are merely industry averages. Apr 8, 2024 · The average hourly rate for digital marketing specialists in the United States is $29. Entry level positions start at £28,000 per year while most experienced workers make up to £60,000 per year. 134%) less than the national average hourly salary of $43. Feb 10, 2023 · 5 Digital Marketing Agency Rate Card and Price List A rundown of rates for agencies across the various digital marketing disciplines. Hourly The bell curve shows the distribution of hourly rates for marketing consultants. 63. Digital marketing specialist salary is impacted by location, education, and experience. What are Top 5 Best Paying Related Digital Marketing Specialist Jobs in the U. The question of how much you should charge for digital marketing services depends on many factors. In addition, they earn an average bonus of ₱25,932. The average rate is $95 per hour; Digital Marketing Strategist: $748: $98: $350: $46: Apr 22, 2025 · eCommerce marketing agencies usually charge based on a monthly fee model, though some opt for a per project or hourly rate. Crucially, they suggest that hourly rates should only ever be used as a pricing benchmark. It’s recommended that eCommerce businesses spend between 10% to 12% of their monthly revenue in marketing. Mar 24, 2022 · Based on our research, an hourly digital marketing rate typically ranges between $50 and $500, with an average of $150. Digital marketing consultant rate: often $75–$200/hr depending on niche and platform expertise. Ex: This will take us 40 hours at an hourly rate of $150. Jan 27, 2025 · The other approach is to use average ad agency rate cards that create a specific hourly rate to hire each employee or position in the firm. 3 days ago · The average digital marketer gross salary in Malaysia is RM77,989 or an equivalent hourly rate of RM37. Hourly rates for Digital Marketers on Upwork typically range between $15 and $45. We found a few related jobs that pay more than jobs in the Digital Marketing Specialist category. Recently, some marketing consultants have started offering their services on Mar 20, 2025 · Unsure how much to budget for digital marketing in 2025? Explore the key cost factors, average pricing, and agency models. 137%) less than the national average hourly salary of $25. Pricing Based on the Type of Digital Marketing Service: Social Media Marketing (SMM): $100–$149/hour Apr 16, 2025 · Digital Marketing - Hourly Rate - Get a free salary comparison based on job title, skills, experience and education. These hourly rates generally depend on the consultant’s experience, current demand and capacity, geographical location, and market rate. Hourly Rate: R190. 57, respectively. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year. Related reading: What are the best entry-level digital marketing jobs? Senior-level digital marketing salary Apr 15, 2025 · Digital Marketing - Hourly Rate - Get a free salary comparison based on job title, skills, experience and education. The average hourly rate for digital marketing managers is $47. 46 per hour. A$27. It needs to cover every cost that is usually taken care of by an employer. Accurate, reliable salary and compensation comparisons for Philippines Dec 21, 2023 · Here are 3 safest ways to go about choosing an hourly rate for your digital marketing services: Step #1: Look at other freelancers with similar experience to yours. In addition, they earn an average bonus of R14,925. Wyoming and Montana follow for cost-effective services, with average hourly rates of $43. Benefits of Anicca Agility. Dec 22, 2024 · The average digital marketing consultant gross salary in Philippines is ₱673,561 or an equivalent hourly rate of ₱324. When discussing rates with marketing consultants, consider: Digital marketing strategy; Feb 14, 2023 · However, some digital marketing skills earn more than others. The median hourly rate for Digital Marketers is $25. Ads Management Examples. Virginia ranks number 31 out of 50 states nationwide for Digital Marketing Consultant salaries. Here’s what you can expect to charge per month for various digital marketing services: Full-Service Digital Marketing Mar 10, 2025 · What is the average fee for a digital marketing agency? The average fee for a digital marketing agency typically falls between R15,000 and R30,000 per month. 55. Here's a more detailed breakdown of how much a freelance digital marketer can expect to make. 3%) more than the average Digital Marketing Specialist salary of $65,418. 88 (43. S. Hourly Rate. Advantages and Disadvantages of the Hourly Rate Model Digital Marketing - Hourly Rate - Get a free salary comparison based on job title, skills, experience and education. Email Marketing: This service tends to be more affordable, possibly $70 to $100 per hour. The average hourly rate for digital marketing specialists is $29. Jan 16, 2025 · The average hourly pay for a Marketing Consultant in Australia is AU$59. 46 an hour. 28 and the average hourly rate for UK digital marketers/firms is $111. The more hours you buy then the lower the hourly rate that you pay. 4 days ago · The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing Manager within the UK over the 6 months to 3 May 2025. That figure includes junior consultants, part-time freelancers, and even those still figuring out what they’re doing. According to a recent survey by Clutch, the average hourly rate charged by UK digital agencies is £86, although rates can range from £25 to £200 or more per hour. Clients are invoiced based on the time expended on their project, comprising of tasks such as designing strategies, generating content, and supervising campaigns. According to PriceItHere. Jan 8, 2025 · The average digital marketing specialist salary in the United States is $60,359. Digital Marketing. The hourly rate model charges based on the hours worked, making it suitable for small or undefined projects. Email marketing Examples. How much does a Digital Marketing Specialist make hourly in the United States? The average hourly wage for a Digital Marketing Specialist in the United States is $38 as of May 01, 2025, but the salary range typically falls between $34 and $42. Social Media Marketing: Expect to see rates around $90 to $200 per hour. 88 and $45. Examples from Upwork. Average hourly rate (GBP) £77. The hourly rates charged by digital agencies in the UK can vary widely depending on the type of agency and the services they provide. On average, the hourly rate for a marketing consultant in the U. £619. Jan 8, 2025 · The average digital marketing manager salary in the United States is $99,563. SEO Examples. At Insight Online, our hourly rate is $175/hour - We recently increased this in June 2022 from $150/hour which we maintained for about 7 years. $11. The professional copywriters’ network suggests that most freelance copywriters charge rates of £30 – £100 per hour, according to the experience of the writer. Get practical tips to maximize your ROI. earn $50 to $150, with an average of $80 per hour (PayScale, March 2021). Digital marketing hourly rates vary based on location, education, and experience. However, project-based pricing or hourly rates (from R500 to R1,500 per hour) may also apply, especially for specific tasks like social media management, content creation, or PPC campaigns. Digital marketing manager salaries typically range between $71,000 and $138,000 yearly. Mar 30, 2023 · Hourly Rates of Digital Agencies in the UK. The average digital marketing consultant salary in the United Kingdom is £35,995 per year or £18. Techniques to set your freelance digital marketing hourly rate quickly . Digital marketing specialist salaries typically range between $44,000 and $81,000 yearly. For example Foot And Ankle Surgeon jobs pay as much as $49,292 (75. Let’s first make sure we are on the same page about our goal. Billable Hours: How Much of the Partner's Time Is Billable? Start with the services billing rule of the mythical number of billable hours in a year: 40 hours per week * 50 weeks = 2,000 hours. The traditional hourly rate model is one of the most common methods used by marketing agencies. Torti. Jul 21, 2022 · 5 Digital Marketing Agency Rate Card and Price List A rundown of rates for agencies across the various digital marketing disciplines. Entry level positions start at £25,323 per year while most experienced workers make up to £49,140 per year. 87 per hour. Apr 9, 2025 · Digital Marketing - Hourly Rate - Get a free salary comparison based on job title, skills, experience and education. Apr 27, 2023 · The hourly rate for digital marketing in NZ varies depending on various factors, but according to a survey conducted by Trade Me Jobs, the average hourly rate for digital marketing in NZ is between $70 and $120 per hour. Apr 22, 2025 · Digital Marketing - Hourly Rate - Get a free salary comparison based on job title, skills, experience and education. Digital Marketing Consultant. Accurate, reliable salary and compensation comparisons for United States. Most digital marketing consultants charge between $100 and $175 per hour. Nov 5, 2024 · Alaska is the most affordable state for digital marketing services in 2024, with the lowest average hourly rate of $14. 79. 65 per hour. Apr 23, 2024 · Digital Marketing & PPC (Pay-Per-Click): Hourly rates can range between $100 to $175. Project-based pricing provides a fixed fee for a specific project, offering cost predictability. is around $28 per hour—but take this with a grain of salt. Dec 18, 2024 · Salary. Our minimum cost per month for ongoing work would be 5 hours, or $875/month for looking after a Google Ads account. Use our salary calculator to covert a pay rate into Statistic Insight; Average Hourly Rate: Freelance marketing consultants in the U. Aug 5, 2019 · Credo's Digital Marketing Industry Pricing Survey further states, "while it is impossible to nail down a specific average hourly rate based on our data, if we try by averaging the hourly rate ranges into the middle number for each, then the average hourly rate for digital marketers and digital marketing firms worldwide is $148. Apr 19, 2025 · Freelance rates also vary depending on the specific services you offer. Research Strategic Marketing Email Marketing Data Analysis Digital Marketing A Digital Marketing Consultant in your area makes on average $42 per hour, or $1. 98 in 2025. Digital marketing agencies tend to skew the smallest, followed by web dev shops and mobile devs. Salary estimates based on salary survey data collected directly from employers and anonymous employees in Philippines. Mar 3, 2025 · This type of marketing rate is best for projects with clearly defined deliverables. Jun 26, 2023 · Traditional Hourly Rate Model. The main benefit of pre-purchasing digital marketing support hours is that you will get priority; so we can book in your work much faster (typically within 2-5 working days). . Feb 24, 2024 · Typical hourly rate. On average, eCommerce agencies cost between $2,500 and $12,000 per month. 13 per hour. Here are some data and tips to help you with setting an hourly rate for a digital marketing consultant. Content marketing Examples. These tips will help you find the sweet spot to springboard your agency into more remarkable growth. Mar 15, 2023 · 5 Digital Marketing Agency Rate Card and Price List A rundown of rates for agencies across the various digital marketing disciplines. Salary estimates based on salary survey data collected directly from employers and anonymous employees in South Africa. fegvrqdxfzhsqlfbvhfbkuvhuvnfvuzkfowzbihslbcggxfowjdbgzvgubrnrzqhsrnwzjaja